Engine
ScenarioEngine
Scenarios, risk, red-team war-games
Brand & Influence
Public affairs & policy
A clear plan for engaging on the rules that shape your market.
- ScenarioEngine
Starts as a 72-Hour Bootcamp (3–5 days). Full deliverable as an Engine Sprint (1–3 weeks).
The decision this answers
The decision this answers
Family
Brand & Influence strategy: What people believe about you, and why.
Built on
A Strategy Twin of your business and the S1 Method, with speed measured by the Compression Index.
Which policies affect us, who decides them, and how should we take part?
A public affairs strategy decides which policies affect your business, who decides them and how you should take part. strategy1 tracks policy, maps stakeholders and rules from sourced evidence, simulates how each stakeholder may react, and delivers a policy engagement plan. Legal and compliance review is built into the plan from the start.
What people believe about you, and why. These 5 types start with what your audiences actually say, test positions and messages before you spend on them, and war-game the worst day before it arrives.
What you get
Know what you will hold before we start.
Starts as a 72-Hour Bootcamp (3–5 days). Full deliverable as an Engine Sprint (1–3 weeks).
- 01
Brand & Influence
Policy engagement plan
Public affairs & policy
Ships with every Sprint
- Red-team reportThe strongest counter-arguments and the conditions under which the plan fails.
- Evidence extractEvery figure with its source, date and confidence grade.
- Signed decision memoSigned at gate H2 by the Strategy Council and, where liability exists, a Domain Fellow.
How we run it
Delivered by ScenarioEngine
Engines are named methods delivered by a strategist pod with AI agents. Humans hold the gates; AI does the heavy lifting between them.
- AI does
- Runs the engine models, generates options and red-teams each one.
- People do
- A strategist sanity-checks the assumptions.
- Output
- An option set with scenarios and failure modes.
How it is done in Brand & Influence
- Perception mining
- Positioning territories
- Naming with trademark screening
- Audience and sponsor modelling
- Date and venue optimisation
- Event P&L simulation
- Message testing
- Content gap analysis
- Crisis war-games
- Stakeholder reaction simulation
- Policy tracking
- Stakeholder mapping
Trademark screening is indicative. A trademark attorney confirms before any name is adopted or filed.
Industries
Where we apply it
Proof
Proof before proposal.
No published case yet
No case is published yet: a case goes live only with its baseline and the client's written permission. Subscribe to the strategy1 Review to hear when they are published.
Compression Index
Specialist baseline time ÷ strategy1 time, for the same deliverable. No baseline, no index.
See how we measureHow this fails
The conditions under which this plan fails.
Every strategy ships with its strongest counter-arguments. These are the ones we check first.
Red team4 conditions under which this fails
- 01The stakeholder map is not kept current as rules and decision-makers change.
- 02Engagement is planned without the legal and compliance review it needs.
- 03The evidence is thin. Where a figure cannot be sourced above grade C, it is shown as a model estimate, and every conclusion that rests on it carries that grade.
- 04Licensed sign-off is skipped. Financial, technical and legal conclusions need a licensed professional's signature before anyone acts on them.
- 01
Every number traceable.
Each figure links to its source, date and confidence grade (A, B or C).
- 02
Every plan red-teamed.
Each strategy ships with its strongest counter-arguments and the conditions under which it fails.
- 03
Signed where it matters.
Domain Fellows, who are chartered engineers, CAs, lawyers and sector veterans, sign the parts that carry professional liability.
- 04
Nothing written without approval.
No decision reaches your systems until your named owner accepts it.
Questions
About Public affairs & policy
What is public affairs strategy?
Public affairs strategy is how a company engages with the people and institutions that make the rules it operates under: regulators, ministries, legislators, industry bodies and civil society. strategy1 builds it from policy tracking and stakeholder mapping, and delivers a policy engagement plan that sets priorities, positions and timing.
What do you deliver for a public affairs strategy?
You hold the policy engagement plan. Every Engine Sprint also ships a red-team report with the strongest counter-arguments, an evidence extract that gives each figure its source and date, and a decision memo signed at gate H2. We provide decision support. Licensed professionals sign technical, financial and legal conclusions.
What is stakeholder mapping?
Stakeholder mapping lists everyone who can shape a decision, then places each one by influence and position, so you know whom to engage, in what order and with what message. strategy1 sources every entry in the map and keeps it current, because rules and decision-makers change during the life of a plan.
How is public affairs different from lobbying?
Public affairs is the wider practice: understanding policy, building relationships, contributing evidence to consultations and explaining your position in public. Lobbying is direct advocacy for a specific outcome. strategy1 plans engagement on the evidence and routes it through legal and compliance review before anyone engages.
How long does a public affairs strategy take with strategy1?
Public affairs & policy starts as a 72-Hour Strategy Bootcamp: 3–5 days on one real problem, ending in a working strategy and a starter Strategy Twin. The full deliverable follows as an Engine Sprint of 1–3 weeks, at a fixed fee rather than hours. Fees are exclusive of GST. Your Bootcamp fee is credited to a Sprint if you continue.
Ways to start
Three ways to start
Step 1 · 30–60 min · Free
Strategy Readiness Scan
One insight you did not have, and a suggested entry engine
Step 2 · 3–5 days · fixed fee
72-Hour Strategy Bootcamp
One real problem, a working strategy, a starter Twin
Step 3 · 1–3 weeks · fixed fee
Engine Sprint
The full engine deliverable, with red-team report and sign-off
Fees are exclusive of GST. Your Bootcamp fee is credited to a Sprint if you continue.
Request the price sheetMore in Brand & Influence
Related strategy types
Brand & Influence
Brand strategy
A brand position grounded in what your market already thinks.
Brand & Influence
Event strategy
An event that pays for itself, planned from audience to run-of-show.
Brand & Influence
Narrative & content
One story, told the same way in every channel.
Future & Transformation
Energy transition & ESG
A transition path from your baseline, priced and sequenced.
Bring one real decision.Leave with a signed plan.
A 72-Hour Bootcamp takes one problem your team would scope in weeks and works it to a decision memo your leadership signs. Fixed scope, fixed fee.